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Gould Pens Funeral Innovations Book
Changes in society are causing funeral businesses to explore new ways
to generate sales. In addition to placing a call to the vault company,
funeral directors are also arranging catered meals in reception centers
and arranging special services at the cemetery.
Profiting from innovations in funeral service is the topic of a new
book by Glenn Gould, CEO of MKJ Marketing. Funeral Home Marketing
- Moving the Bottom Line is Gould's second book. “The first book
reviewed the traditional funeral service business model with strategies
for combating discounters and marketing preneed,” said Gould. Moving
the Bottom Line” deals with the new reality caused by the current
recession.
Baby Boomer adults are making different decisions today based upon their
financial losses in pension savings and home values. Nonetheless, they
want what they want, and this creates new opportunities for funeral
businesses.” Both books are available from MKJ. Package prices for 10
or more copies are available. For more information, visit www.mkjmarketing.com
or call 888-655-1566.
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Prehistoric
Remains Uncovered
Archaeologists are unearthing another fascinating
glimpse of the island's prehistoric past. A dig currently being
carried out near the Balthane industrial estate in Ballasalla
has uncovered remains of Neolithic urns dating back 4,000 years
together with later Bronze Age burial cists. Another excavation
nearby has unearthed more cremation urns.
Both digs are being carried out by teams from Oxford Archaeology.
The site is earmarked for an industrial waste recycling plant.
Four urns had been found with what was very likely to be cremated
remains inside and were expected to date to the late Neolithic
period. The site featured what had been two or three glacial drumlins
with evidence of a river flowing between them. Over the years,
the field had been leveled and repeatedly plowed. Only the bases
of the urns have survived.
Acidic sands and silt are likely to have completely dissolved
any bone material, leaving only the teeth. Tests will be carried
out on samples back in the laboratory.
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Jarred Hearts Found at Cemetery
A cemetery worker discovered two plastic jars containing human
hearts half buried in a remote section of the town's massive cemetery.
The jars found at Holy Cross Cemetery in October had photos of
young couples taped to them, according to police.
After examining the hearts, the county coroner's office ruled
out any sort of foul play in the incident. They said the hearts
had previously been autopsied, and there was embalming fluid found.
That eliminated the possibility of a homicide.
Investigators are looking at some leads from the pictures; they
believe the organs may have been stolen from cadavers in a mortuary.
Police said investigators found partially smoked cigars and candles
at the scene next to where the bottles were buried, which has
led them and experts to believe that this is part of some sort
of religious ritual.
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SELECTED RELAUNCHES WEB SITE
Selected Independent Funeral Homes recently launched
a completely redesigned Web site: www.SelectedFuneralHomes.org.
Designed with consumers in mind - and their unique needs before,
during and after the loss of a loved one - the site offers information
that will help them be better prepared to make important decisions
in their time of need.
“It's often difficult to make decisions when faced with grief
and bereavement,” said John J. Horan, president of Selected Independent
Funeral Homes. “That's why it is important for us to offer individuals
and families a resource that eases the burden, provides valuable
information and connects them with caring professionals who can
help when that time comes or when doing research in advance of
their needs.”
In addition to a search engine that allows users to locate a member
by name, city, state or zip code, the site offers helpful articles
and research. “We are very excited to get the newly designed Web
site launched, and we're committed to keeping it current and relevant
to the people we serve,” said Horan.
For more information, visit www.SelectedFuneralHomes.org or call
(800) 323-4219.
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